HeiQ/Boss
(Source: HeiQ)
The ISPO-awarded Boss x HeiQ AeoniQ polo shirt will be launched during the Boss Open tennis tournament in Stuttgart/Germany. The polo shirt is made from 87% HeiQ AeoniQ, an innovative cellulosic yarn, derived from certified wood pulp, with performance attributes rivaling those of polyester fabric.
This innovative seamless garment, manufactured in Europe and resulting from a collaboration between Hugo Boss AG, Metzingen/Germany and HeiQ, is available for purchase in the Boss Open pop-up store at the tennis tournament, as well as online, allowing consumers to opt for a more sustainable, circular product without compromising on style or performance.
HeiQ Materials AG, Zurich/Switzerland, has established HeiQ AeoniQ GmbH, Herzogenburg/Austria, as a stand-alone company, allowing its business partners to participate from the development stage and be part of the team pioneering this initiative to reverse the carbon footprint in the textile industry. To make HeiQ AeoniQ possible, HeiQ entered a first-mover strategic partnership with Boss. The Lycra Company, Wilmington, DE/USA, is involved in this initiative as the exclusive global distributor.
The first Boss x HeiQ AeoniQ polo shirt has just been acknowledged with the prestigious ISPO Award 2023. The new polo shirt contributes to protecting the oceans from microfiber pollution generated by synthetic fibers.
AeoniQ = trademark
